Hail to the Chin is the new raucous and sardonic memoir from Bruce Campbell, a follow-up to the New York Times bestselling If Chins Could Kill. It’s been 15 years since his first memoir, but Bruce is still living the dream as a “B” movie king in an “A” movie world.

Bruce Campbell makes his triumphant return from where he left off in If Chins Could Kill with further hilarious, gut-wrenchingly honest confessions. Bruce brings us through his life in the decade since his first memoir and his roles as varied as they are numerous- from his roles in the Spider-Man movies to his self-referential My Name is Bruce to his role on #1 show Burn Notice and his new STARZ hit series Ash vs Evil Dead.

Over the last 15 years, Bruce has become a regular on the Wizard World convention circuit, has created his @GroovyBruce twitter account with over 400,000 followers and a Facebook page with almost 250,000 likes. His profile and reach is lightyears beyond where it was for Chins.

Hail to the Chin will be bursting with pictures and the signature humor that Bruce brought to If Chins Could Kill, and will be devoured by his legions of fans across the country.

Hail to the Chin co-author Craig “Kif” Sanborn has been working with Bruce Campbell for more than 20 years, contributing artwork and humor for all of Campbell’s self-referential works, including If Chins Could Kill: Confessions of a “B” Movie Actor, the novel Make Love! the Bruce Campbell Way, the feature film My Name Is Bruce, and Campbell’s own social media persona.